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苹果彩票

2016-12-30    ????:BBC    ?? ??     

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Japanese anime film Your Name has already been a huge success in its own country. And now it has become the country's most successful film yet at the Chinese box office.
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Despite the lack of big-name Hollywood stars or expensive stunts, it has taken nearly $78m since its debut in early December.
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So why is it doing so well?
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It's appealing to Chinese looking for escapism.
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Written and directed by 43-year-old Makoto Shinkai, Your Name is a love story about two teenagers who swap bodies.
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The dreamy drama about missed connections involving star-crossed lovers has captured the imagination of Chinese audiences.
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For evidence, look no further than the reviews on the Chinese film rating site, maoyan.com - where reviews have averaged 9.3 out of 10.
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"The film was beautiful beyond words and every shot was like a painting," one cinema goer Taylor wrote.
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But it is perhaps the element of fantasy that appeals to young Chinese looking for a little escapism.
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"Watching this film made me miss the springtime of my youth and that really touched me," said one fan.
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Timing is everything.
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Film experts believe Your Name has struck a chord with young Chinese at just the right time.
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"It's a love story targeted at the demographic with the most amount of disposable income, the so-called 'Post 90s' generation which has been driving the box office boom," said Jonathan Papish, film industry analyst.
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"It also fits well with the ACGN (Anime, Comic, Game, Novel) youth subculture that is growing in popularity in China," Mr Papish added.
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With box office ticket sales of nearly $78m, the 2D animation replaces Stand By Me Doreamon as the top grossing Japanese film of all time in China.
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